FLEXCRAFT® is one of Everflow's premier foam insulation brands. For Everflow’s 2025 FLEXCRAFT® catalog and E-catalog, I led the full layout design, ensuring a cohesive and visually clean experience across both print and digital formats. From retouching product imagery to refining typography and data accuracy, I managed every detail to create a professional and functional catalog that also serves as an effective checkout tool.
What I Did
Designed the full layout for both the print and E-catalog versions of FLEXCRAFT®.
Edited all product photos in Photoshop to enhance clarity and vibrancy.
Created and formatted product tables using provided data, double-checking for accuracy.
Applied a unified design structure across all sections, using color changes to distinguish categories.
Refined type spacing throughout the catalog to ensure proper functionality in its digital checkout format.
Why It Matters
A well-designed, consistent layout enhances user experience and brand perception.
High-quality product imagery increases visual appeal and trust in the product.
Accurate data presentation ensures buyers have the correct specifications when placing orders.
Consistent formatting across sections improves navigation and readability.
Precise typography and spacing are essential for seamless E-catalog functionality, especially when used as a transactional tool.
For Raven’s 2025 launch of its new PVC Cement product, I led the design layout process, ensuring a clean look that incorporated specific color schemes for different cement types. After two weeks of exploring competitor designs, my managers and I finalized a concept, and I adapted it with the required color variations.
What I did
Led the design layout for Raven’s new PVC Cement product
Researched competitor packaging for two weeks to guide design decisions
Collaborated with two managers to finalize the visual concept
Applied required color schemes for different cement variations
Why it matters
Strengthened Raven’s brand presence in a competitive market.
Delivered a clean, visually distinctive packaging design.
Clearly differentiated product variations.
Maintained brand consistency.
A lifelong love of video games, sparked in childhood and reignited by behind-the-scenes content from God of War 3, inspired me to merge my passion for drawing with my graphic design background. This led me to 3D modeling, a creative path that excites me, challenges me, and fuels my dream of working in the video game industry.
What I did
Discovered a passion for the creative process in video game development.
Leveraged my illustration and graphic design background to transition into 3D modeling.
Dedicated time to learning through hands-on projects and instructional videos.
Developed problem-solving skills by overcoming creative and technical challenges in modeling.
Why it matters
Following creative passions can open new career paths.
Transition into 3D modeling blends artistic skills with technical expertise.
Prepared to contribute meaningfully to the video game industry.
Continually pushing creativity beyond previous limits.
In 2025, I led the rebrand of Raven and designed packaging for its first returning product, Duct Tape. Drawing inspiration from competitor research, I created a bold, fierce design that showcased Raven’s colors and reinforced its revitalized brand identity.
What I did
Led the rebranding of Raven’s visual identity
Designed the packaging for Raven’s new Duct Tape product
Researched competitor designs for market and aesthetic insight
Developed a bold, brand-aligned design that highlighted Raven’s colors
Why it matters
Marked Raven’s reentry into the market.
Created packaging that stood out and embodied the brand’s new identity.
Reinforced brand recognition.
Appealed to consumers through a strong, confident visual style.
Domestic Copper Fittings are Everflow’s supreme selling Copper Fittings on the market. I served as the second lead on the layout design. I helped ensure both print and digital versions looked clean, professional, and cohesive by refining text, images, and formatting and maintained a consistent design across multiple sections by using unified colors and layout while updating section labels to fit the content.
What I Did
Supported overall catalog layout as second in charge, focusing on consistency and professionalism.
Cleaned and retouched product images in Photoshop for a polished, uniform appearance.
Organized and built product tables using Excel to streamline accuracy and reduce layout time.
Standardized formatting, spacing, and typography to align print and digital versions.
Maintained visual consistency across multiple sections using color and layout, updating section headers to match content.
Why It Matters
A consistent, professional design strengthens brand trust and product presentation.
Clean, high-quality imagery helps highlight product craftsmanship and detail.
Using Excel for table data increases efficiency and reduces errors.
A clear layout enhances user navigation, especially in large product catalogs.
Keeping the design cohesive across sections ensures the catalog feels unified, even with a wide product range.
Raven, Everflow’s long-standing brand, needed a refreshed visual identity but lacked a clear direction. I was given creative freedom to explore new design ideas starting from just a raven head graphic. Through research, experimentation, and several iterations, I developed a new logo that builds on the original design—adding a body and refined elements while maintaining the brand’s established style and color.
What I Did
Took creative lead on reimagining the Raven brand with minimal initial direction.
Conducted visual research to find inspiration and shape design direction.
Explored multiple design concepts, starting with the existing raven head.
Added new elements like the body to give the logo more character and presence.
Integrated elements of the old logo into the final design to preserve brand recognition.
Why It Matters
Revitalized a legacy brand with a fresh, modern design while honoring its roots.
Provided a clear visual direction where none existed, helping move the brand forward.
Strengthened brand identity by adding distinct character to the logo.
Demonstrated initiative, adaptability, and creative problem-solving.
Contributed to long-term brand consistency by building on the original design foundation.
For Everflow’s fast-growing Stainless Steel product line, I led the complete layout design for the 2025 catalog under a tight deadline. Despite the last-minute nature and high priority of the project, I completed it in half the allotted time by working efficiently with one other team member. Together, we ensured the catalog was professionally designed and fully accurate.
What I Did
Led the full layout and design of the 2025 Stainless Steel catalog.
Completed the entire project in half the scheduled time to meet an urgent deadline.
Collaborated closely with one colleague to receive and apply product data efficiently.
Balanced speed with precision to maintain professional design standards.
Ensured consistency and clarity in both visuals and product information.
Why It Matters
Delivered a high-priority catalog quickly without compromising quality.
Fast turnaround supported the timely promotion of a rapidly growing product line.
Strong collaboration under pressure ensured smooth workflow and accurate content.
High-quality design contributes to better product visibility and customer engagement.
Proves ability to manage urgent, high-stakes projects with efficiency and focus.
For Raven’s Hand Water Pump, I led the design layout and visual design process, creating a clean, cohesive look that aligned with Raven’s brand. After multiple iterations and critiques, the final design was approved and ready for production.
What I did
Led the design layout and visual design for Raven’s Hand Water Pump.
Applied Raven’s brand colors to maintain consistency.
Created a clean and cohesive design through multiple iterations.
Incorporated feedback from critiques to finalize the approved design.
Why it matters
Reinforced Raven’s brand consistency.
Introduced a fresh product to the market.
Balanced clarity, visual appeal, and brand recognition.
Ensured the product stood out while staying true to Raven’s identity.
Titan Press is one of Everflow’s premier plumbing brands. For the 2025 catalog edition, I led the full layout and visual design process, creating a polished guide that elevated the brand’s identity and strengthened product communication.
What I Did:
Designed every page of the printed catalog, balancing dense technical information with clean, intuitive layout and visual order.
Illustrated custom product graphics to bring consistency, clarity, and brand distinction to featured items.
Curated photography placement and retouched images for optimal clarity, ensuring legibility and visual appeal.
Crafted a visual hierarchy that translated complex numbers and specs into digestible, user-friendly tables and spreads.
Why It Matters:
The project demonstrates my ability to merge editorial design precision with product-centric layouts.
It required juggling high-detail content with visual storytelling — a skill critical in editorial and catalog work.
The catalog’s design elevated brand standards, aligned with Everflow’s identity, and delivered a refined reading experience for customers and internal teams alike.
For Raven’s Bolt Bags product, I led the design layout and visual design process, focusing on creating a clear visual hierarchy and maintaining a clean, cohesive design consistent with Raven’s brand colors and style.
What I did
Led design layout and visual design for Bolt Bags.
Created a strong visual hierarchy to enhance information clarity.
Maintained a clean and cohesive design.
Followed Raven’s established color scheme and brand guidelines.
Why it matters
Improved product information readability for consumers.
Ensured brand consistency across product lines.
Enhanced the overall visual appeal and professionalism of the packaging.
Supported Raven’s market presence with a well-designed product package.
